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MARKETING CAMPAIGNS

Robin has always recognized the value of marketing. In fact, she was the very first broker in Rockaway to have a website.

These days, and for the past ten years, Robin continues to maintain the largest local real estate advertising campaigns, including:

The largest weekly advertising budget in the local newspaper, The Wave, with weekly multi-page color ads. See this week's ads here.

A weekly real estate column in The Wave. Read this week's Real Estate Corner.

An advertising campaign on 1010WINS radio

Zillow premier agent. View my Zillow profile and listings here

#1 recommended broker on Trulia mobile app. View my Trulia profile and listings here

PRESS CLIPPINGS

 

By maintaining a presence in the local news outlets, Robin ensures that your property will attract as many buyers as possible, giving you the best chance to sell your home at a competitive market value. View some of Robin's press clippings below, from National news service Reuters to local platforms like NY Daily News and NY1 television.

 

NY DAILY NEWS
Storm diary: Destruction in the Rockaways
When the water hit, Rockaway real estate broker Robin Shapiro stayed home, three houses from the beach. Here is her family's story.
BY JASON SHEFTELL / NEW YORK DAILY NEWS
PUBLISHED: NOVEMBER 8, 2012

Read more: http://www.nydailynews.com/life-style/real-estate/storm-diary-destruction-rockaways-article-1.1199224#ixzz2MOOydcwa


REUTERS
After Sandy, some dump homes, while others hunt for bargains
BY CYNTHIA RAMNARACE/ REUTERS
PUBLISHED: NOVEMBER 20, 2012

Read more: http://www.reuters.com/article/2012/11/20/us-storm-sandy-realestate-idUSBRE8AJ10620121120


NY1
Belle Harbor Real Estate Broker Talks About Sandy's Impact
A Belle Harbor real estate broker spoke to NY1 about how the area's real estate market was impacted by the storm.
BY: AGNES CHUNG
AIR DATE: MARCH 21, 2013
View segment below.


 

NY TIMES
Belle Harbor, Queens: The Good, the Bad and the Beach
BY VERA HALLER
Published: July 16, 2013
Robin Shapiro of Robin Shapiro Realty, who lives nearby in Neponsit, said the market was even active right after the storm, with demand for rentals among displaced residents. "If you are afraid," she said, "this isn't the place for you." What she points out to clients is the proximity of this beach community to Manhattan. "That's what it's all about."

Read more: http://www.nytimes.com/2013/07/21/realestate/belle-harbor-queens-the-good-the-bad-and-the-beach.html?pagewanted=all&_r=0


NY DAILY NEWS
Priciest Queens home is in storm-battered Rockaways 
"The oceanfront took a serious hit," said broker Robin Shapiro, who specializes in Rockaway property. "Most of the waterfront houses are anywhere from 50% to 100% damaged."
But Shapiro said the market will rebound as homeowners are now forced to invest in their properties and buy new boilers and appliances.
"You're going to see new houses and new landscapes," she said.
BY CLARE TRAPASSO 
PUBLISHED: DECEMBER 20, 2012

Read more: http://www.nydailynews.com/new-york/queens/priciest-queens-home-storm-battered-rockaways-article-1.1224723#ixzz2PLE8iLNf



QUEENS COURIER
Broad Channel - a hidden gem.
Robin Shapiro of Robin Shapiro Realty, is currently selling a house facing the water for $890,000. Even so, Shapiro believes that Broad Channel is great for starter houses but that the town is still underrated.
"It's like one of these secret places which are nice for the people there," said Shapiro. "I think it'll stay a small town, it's only got one main road. You need a huge infrastructure for things to get bigger and it's very nice the way it is now."
BY TRACY SOREN
PUBLISHED: JANUARY 10, 2008

Read more: http://queenscourier.com/2008/broad-channel-045-a-hidden-gem-11967/



QUEENS CHRONICLE
Hurricane Sandy did not kill Rockaway real estate market, realtor says
BY DOMENICK RAFTER
PUBLISHED: Thursday, April 4, 2013

Read more: http://www.qchron.com/editions/south/hurricane-sandy-did-not-kill-rockaway-real-estate-market-realtor/article_09c2b2e5-3eb8-5c28-be2e-2483f4557411.html


FOX NEWS
Robin Shapiro shows a home currently on the market.
AIR DATE: MAY 2, 2013
View segment below.


 



 

STREETEASY.COM
A Tale of Two Recoveries, A Special Report: An Assessment of New York City's Residential Real Estate Market One Year After Superstorm Sandy
PUBLISHED: October 29, 2013
Shapiro describes the profile of sellers as "older people who were always thinking of moving and downsizing and who now can't deal with the repairs. They're selling their places `as-is.' Because the properties are damaged, they're being sold at discounted prices and in cash. You can't get a loan on a house with no utilities."
Because of the discounted prices, younger residents are selling their starter homes and now buying larger homes that are now within their budgets.
Read more: http://docs.streeteasy.com/market_reports/Tale_of_Two_Recoveries.pdf

THE WAVE
Sandy: One Year Later
PUBLISHED: October 25, 2013